Instructional Area: 104 Marketing & Merchandise Management

Program: 10-104-8 Consumer Marketing

Consultant: David Hague

Date Prepared: 1998

District(s): Gateway

I. WORKING TITLES WHICH PROVIDE THE OCCUPATIONAL EXPERIENCE NECESSARY TO FUNCTION AS AN INSTRUCTOR.

Direct Marketing Manager/Data Base Marketing Manager

Manufacturer Sales Manager

Consumer Customer Service Representative Manager

II. JOB DUTIES WHICH AN INDIVIDUAL SHOULD HAVE PERFORMED IF THEY ARE TO FUNCTION AS AN INSTRUCTOR.

Establish a customer-marketer relationship with individuals buying for their own personal use.

Communicate information about goods, service, image, and/or ideas to influence a direct consumer purchase.

Plan and Procure the goods or service mix in response to consumer marketing opportunities.

Determine the exchange price at which the ultimate consumer and marketer perceive optimum value for the good, service, or idea.

Determine, apply, and provide financial resources to facilitate consumer marketing activities.

III. WORKING TITLES WHICH DO NOT PROVIDE THE OCCUPATIONAL EXPERIENCE NECESSARY TO FUNCTION AS AN INSTRUCTOR AND WHICH MIGHT CAUSE CONFUSION IN THIS AREA.

None

IV. REQUIREMENTS FROM OTHER GOVERNMENTAL AGENCIES, ASSOCIATIONS, OR OTHER SIGNIFICANT GROUPS.

None